Pay the Dadgum Teachers??
There's a new campaign to raise public teacher salaries in North Carolina called "Pay the Dadgum Teachers." They are running television commercials featuring former Carolina basketball coach Roy Williams. They also have a bunch of billboards out on the major highways. It is run by a group called Public Ed Works. Every time that I pass one of those billboards, it's a test for my blood pressure meds. If you haven't figured it out by now, I don't believe "Public Ed Works".
While I understand that Coach Williams brings a certain folksiness to the advertising angle, I just don't think that using "dadgum" is a winner in a campaign about improving education. But let's move on to more serious issues.
So where do we start the conversation about these asinine billboards? Let's start with the basics, a practice that they don't use in public education. I attended a Zig Ziglar seminar more than forty years ago and Zig's take on this topic was simple. It was this: There is no correlation between funds expended and educational excellence. There's just not. That was true in 1985, and it is still true today. Parochial schools turn out some great students at a fraction of the cost per pupil as public schools. It's the same story with many other private schools. Say it with me, there is no correlation between funds expended and educational excellence.
How can this be true? Well, you get what you pay for, and public school is relatively free. I say relatively because public education is funded by property taxes and other taxes that some people just don't pay.
My kids spent their lives in private schools. I may have driven a ten-year-old car, but the kids went to a private school. We went without some things so that they could go to a school where they actually learned. They have been out of school for more than twenty years, but we still have this discussion periodically. They tell me how much better off they would have been in public school. I always point out that they would not have the knowledge or verbal skills to argue with me if they had gone to public schools.
If you want a visual illustration of one of the big problems in public education, compare the crowd at a high school football game with that at a high school spelling bee. Which turns out a better crowd, a basketball game or a science fair? America's obsession with sports is destroying our goals in education. But I will rant more on that in a future post.
In many homes in America, there are more television sets in the home than there are books. How many years have we been told, "Reading is Fundamental"? I hate to break it to you but, your retention of subjects read in books is higher than your retention of things watched on television. Don't waste your time telling me that books are too expensive for poor people to buy and own. I regularly visit the Salvation Army, Goodwill and other charity stores. At the Salvation Army, books are a dollar or less. At Goodwill, they are a couple of bucks. At a Habitat for Humanity ReStore a couple of months ago, they had books on sale that day, twenty for a dollar. You can get a book for less than the cost of a candy bar or soft drink.
There are lots of kids who have never been in a library. When I was growing up, the bookmobile from the Tampa city library was at the 7-11 parking lot in our neighborhood every Thursday except Thanksgiving. We all went down there and checked out books. I realize that doesn't have the allure of playing a mindless video game all day, but it's worth a shot.
My mother used to drop me off at the Tampa Public Library in downtown Tampa on Saturday morning and pick me up around four o'clock in the afternoon. I spent the day reading books and rummaging through what they referred to as the "vertical files". The vertical files were filing cabinets filled with old newspaper and magazine articles, as well as some pamphlets. This probably led to my reputation as a "Master of Meaningless Minutiae". The old Tampa Public library was one of the Carnegie Libraries. See photo below.
In April, the North Carolina Association of Educators called for an across-the-board pay increase of 25%. How many people who work 12 months a year will ever get that kind of increase? Did they need that raise to fund the billboard campaign?
North Carolina teachers (and teachers everywhere) need to learn a basic business principle that I have demonstrated to thousands of people over the years. People don't get paid for what they are always "going to do". They get paid for what they have done. I had hundreds of employees tell me that if I would just pay them a little more, they would do more than anybody. The reality was and still is, that people get rewarded for what they have accomplished, not what they promise to do. I don't believe in rewarding educators for a system that produces people who can't read, write their name or count. To the NCAE, get back to us when you are serious about educating people.
